2014 new models: the route one must take the sporting goods business
E-commerce has become an important indicator to measure the development of a country's economy. Many of China's sports goods enterprises as an important means to enhance the competitiveness of enterprises, the diversification of sales channels. Along with the development of the domestic sports enterprises began to sell tentacles extend to the world, will be the inevitable choice of many traditional enterprise e-commerce and traditional sales channels combined. Single sporting goods sales model in China, the market competition is intense, insight into the future development trend, combined with the company's own condition and choose reasonable industry combination, for each to become bigger and stronger sports brand is to consider.
Sports traditional sales model challenges
For the sports brand stores, usually is the independent brand, products mainly to clothing and shoes, proprietary and franchise is the main business and expansion mode, in its current form is one of the most important way of selling the domestic retail market of sports goods. Lining, Nike, Adidas is the main representative of this format.
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